2 Days of Innovators, Instigators and Industry Leaders
Topics & Panels
Agenda: Wednesday, September 29th
7:45am REGISTRATION & COFFEE Sponsored by SESAC
8:45am WELCOME & INTRODUCTIONS
· Karen Oertley, Executive Director, Leadership Music
8:50am WELCOME & OPENING REMARKS
· Mark Montgomery, Rabble Rouser & Entrepreneur in Residence, Claritas Capital
9:00am KEYNOTE – THE VIEW FROM 30,000 FEET
· Russ Crupnick, Vice President & Sr. Entertainment Industry Analyst, The NPD Group
9:45am BLENDING THE OLD AND THE NEW: A Conversation with Scott Borchetta (interview with Jay Frank)
Over the past few years, perhaps nobody in Nashville has navigated the treacherous cross currents of conventional -v- digital promotion and distribution as successfully as Big Machine Records President and CEO Scott Borchetta. Scott will sit down with Jay Frank, VP of Music Strategy and author of FutureHit.dna to offer an operational overview of the elements that have driven his company's success.
· Scott Borchetta, CEO/President, The Big Machine Label Group
· Interviewer Jay Frank, Sr. Vice President, Music Strategy, CMT
10:05am THE EVOLUTION OF THE 360 DEAL
As technology has driven fundamental changes in the music industry, it has also dictated changes in the most basic business arrangements. Now common within the evolving paradigm is the all-encompassing structure called a "360 Deal" that includes recording, touring, merchandise and publishing. This discussion will explore the evolution of this new model over the past several years as labels and other players have shifted from marketing records to marketing all aspects of an artist's career.
· Livia Tortella,GM/Executive Vice President, Atlantic Records
· John Janick, President, Fueled by Ramen
· Moderator Kent Marcus, KMM, P.C.
10:35am BREAK Sponsored by The Orchard
10:50am MEASUREMENT & METRICS: THE ART & SCIENCE OF MEASURING YOUR AUDIENCE
How many times have we heard that "data will be the key to success" in the digital era? What does that mean? Where does the data come from? Who collects it, stores it, and analyzes it - and who keeps it from falling into the wrong hands? These experts will address those questions - and tell us how convert those ones-and-zeroes into meaningful cash flow.
· Alex White,Cofounder/CEO, Next Big Sound
· Jim Lucchese, CEO, The Echo Nest
· Brian Schopfel, COO/Cofounder, Eyes and Ears Entertainment, LLC
· Mark Tindle, Vice President, Business Development, Colligent Inc.
· Darren Briggs, Vice President/CTO, LandMark Digital Services
· Marcus Whitney, CTO/Cofounder, Moontoast
· Moderator Eric Garland, Founder/CEO, Big Champagne, UltimateChart.com
11:30am LUNCH Sponsored by F3 Technologies
12:10pm THE SITE DOCTOR IS IN
Two web surgeons breakdown five websites in five minutes each - what's working, what's not, plus tips and tricks to make your online presence pass any physical exam. Turn your head and cough.
· Nick Francis, Founder, Project 83
12:30pm WILL THE LAST CONSUMER PLEASE TURN OUT THE LIGHTS?
The numbers don't lie. Recorded music is no longer a "product," that people have to "consume." This session will explore the digital music landscape from the audience perspective: How do music fans find their way through the ever-expanding universe of infinite choice? What are they willing to spend money on, how much and in what ways? Executives from the front lines of the social media, direct-to-fan platforms, and mobile services assemble to identify the points where users are willing to compensate the creators.
· J Sider, CEO/Founder, RootMusic
· Drew Burchfield, Cofounder, Aloompa
· Ariel Hyatt, Founder, Ariel Publicity & Cyber PR
· Ken Sparks, Spotify
· Sam Wick, Sr. Vice President of Marketing, MySpace Music
· Moderator Russ Crupnick, Vice President/Sr. Industry Analyst, The NPD Group
1:10pm HOW MANY PENNIES DOES IT TAKE TO MAKE A DOLLAR?
This panel will build on the discussion that precedes it, distilling the audience perspective into practical terms that can revive and sustain the industry. After years of unrealized promise, are subscription services gaining traction? Can artists and labels survive when the imperative to actually purchase music is all but eliminated? Representatives of the content creators and the new digital distributors discuss compensation models, compulsory licenses -- and whether anybody can make a living that way.
· David Airaudi, Business Development & Strategy Executive, Interscope Records
· Naveen Jain, CEO, SparkArt
· Jeff Price, Founder/CEO, Tunecore
· Richard Gottehrer, Founder/Chief Creative Officer, The Orchard
· Chris Moon, Artist Manager, Anhedonia Management
· Moderator Jamie Cheek, Partner/Business Manager, Flood, Bumstead, McCready and McCarthy.
1:50pm CLEARING THE WAY TO THE CELESTIAL JUKEBOX: NAMING OUR RIGHTS AND FINDING THE RIGHTS HOLDERS
As more and more music moves into "the cloud," it's clear we now have the technology to realize the decade old vision of the "Celestial Jukebox" - whatever we want to hear on demand. What we don't have is a clear and expeditious system for identifying the huge and ever expanding legion of rights holders - and making sure that they all receive the payment they deserve. Digital arts pioneer Jim Griffin reflects on the need to shift at least some of our focus from finding the next hit to making sure there's a system to in place to maximize the return on the last one.
· Jim Griffin,Managing Director, OneHouse
2:10pm Break Sponsored by 615 Music
2:25pm NEW CHALLENGES AND OPPORTUNITIES FOR SONGWRITERS AND MUSIC PUBLISHERS
NMPA luminary David Israelite stops by to talk about the state of the publishing business, a short history, a state of the state, and serious prognostication on where it might go...unless of course he changes his mind at the last minute and didn't tell us. Guaranteed to be insightful.
· David Israelite, President/CEO, National Music Publishers’ Association
2:55pm CASE STUDY – SEARCH PARTY MUSIC
Q&A and discussion with legendary music supervisor Randall Poster (Rushmore, The Hangover, Lost, Up in the Air, The School of Rock) and his associates at Search Party Music, Sara Matarazzo and Gelya Robb whose credits include award winning campaigns for the likes of Target, Coca-Cola and American Express and who will collectively give insight and an overview on how music is helping to create a bridge to new media platforms.
· Randall Poster, Search Party
· Gelya Robb, Search Party
· Sara Matarazzo, Search Party
· Interviewer Jason Moon Wilkins, CEO, Next Big Nashville
3:25pm TODAY’S TV MUSIC - WHERE DOES THAT MUSIC COME FROM?
Production Music Libraries, Songs and New Opportunities for Creative’s in Film and TV Licensing.Panelists explore topics such as how music supervisors find songs and scores. Learn about new opportunities for songwriters to hone their craft by writing for production music libraries and custom music companies. How do songwriters and composers "get in" with production music libraries and how do they make money? Find out what kind of music is most commonly licensed. What skill set do composers need to get work in TV?
· Rivers Rutherford, Songwriter
· Cassie Lord, GM/Executive Producer, 5 Alarm Music/Rescue Records
· Matthew Perryman Jones, Performing Songwriter
· Daniel Higbee, Creative Director, Secret Road Music Services
· Moderator Randy Wachtler, President/Owner, 615 Music
4:05pm WORKING AROUND LEGAL BARRIERS TO ACHIEVE INNOVATION
For better or worse, music industry attorneys have stood on the front lines to meet the challenges imposed by new technologies. Whether you agree with their positions of not, there’s no question that their vantage point offers a unique perspective on the issues that will define prosperity in the years ahead. These battle-hardened veterans of the front lines will describe the view from their window.
· John P. Strohm, Entertainment and Intellectual Property Attorney, Johnston, Barton, Proctor & Rose LLP
· Julie Swidler, Executive Vice President, Business Affairs & General Counsel, Sony Music Entertainment
· Ansel Davis, Martin Gale Entertainment, Ansel L. Davis & Associates, PLLC
· Barry Slotnick, Partner/Chair, Intellectual Property and Entertainment Litigation Practice Group, Loeb & Loeb
· Moderator Linda Edell Howard,Team Leader - Entertainment/New Media Practice Team, Adams & Reese LLP
4:45pm TOWN HALL
An open discussion of the issues with some of the day's participants, tweet your comments to #nbnsummit.
5:15pm END OF DAYTIME PROGRAMMING
Agenda: Thursday, September 30th
7:45am REGISTRATION & COFFEE Sponsored by SESAC
9:00am WELCOME, OPENING REMARKS
· Karl Dean, Mayor of Nashville, TN and Davidson County
9:10am DEVELOPING ARTISTS THE OLD WAY IN THE NEW WORLD
The more technology changes, the more certain essentials remain the same: artistic integrity, character, and the ability to communicate are still the foundations of any career in music. In this discussion, representatives of two of the most successful acts in the world today will focus on how they use new technologies to leverage their client’s assets, develop new talent, and foster the king of fan relationships that maintain a profitable enterprise.
· Marty Winsch, President/CEO, Mountain Entertainment, Inc. (Manager Corey Smith))
· Troy Carter, Chairman/ CEO, Coalition Media Group (Worldwide Manager Lady GaGa)
· Moderator Eric Garland, Founder/CEO, Big Champagne, UltimateChart.com
9:50am CASE STUDY: PRIMARY WAVE - POWERED BY PARTNERSHIP
Larry Mestel speaks on the evolution of Primary Wave - how it has grown from a company owning a few initial catalogs to a company with a significant independent creative force in both intellectual property ownership and brand marketing through partnership.
· Larry Mestel,Chairman/CEO, Primary Wave Music
10:20am BREAK Sponsored by NMPA
10:35am PIPES, CAPITALISM, AND CREATIVITY: IS MIDDLE EAST PEACE EASIER?
Can free culture and free enterprise coexist on the Net? This big question, so critical to music's future, depends on the resolution of crucial issues surrounding net neutrality. Will the Google/Verizon net neutrality framework be the compromise that ultimately becomes law? Should it? In this exclusive face-off, key players in this debate come together in what promises to be a lively and provocative exchange.
· Christian Castle, Managing Partner, Christian L. Castle, Attorneys
· Jim DeLong, Visiting Fellow, DigitalSociety.org
· Mike McKeehan, Verizon
· Julie Samuels, Staff Attorney, Electronic Freedom Foundation
· Derek Slater, Senior Policy Analyst, Google Inc.
· Alex Curtis, Public Knowledge
· Moderator Mitch Bainwol,Chairman/CEO, RIAA
11:50am LUNCH Sponsored by ClearThis Entertainment and Musicnotes
12:35pm SOUNDEXCHANGE PRESENTATION
12:50pm THE CURRENT STATE OF THE TOURING INDUSTRY: A Conversation with Seth Hurwitz
As the revenue from recorded music has declined over the past decade, industry focus has shifted to the live performance to take up some of the slack. As the very challenging "recession summer" of 2010 comes to a close, tour business veteran Seth Hurwitz will offer his perspective on the up-and-down-sides of The Road.
· Seth Hurwitz, Chairman, I.M.P.
· Interviewer Ray Waddell, Executive Director of Content and Programming, Touring and Live Entertainment, Billboard
1:10pm A BRANDING MUSIC CASE STUDY ON MOUNTAIN DEW’s GREEN LABEL SOUND
From onsite event branding to successful tour sponsorships to exclusive Green Label releases and more for artists such as Matt + Kim, Neon Indian, WAVVES and Chromeo, the GLS initiative is a true example of a win/win for both brands and bands. Respected Branding guru and GLS architect Jon Cohen will provide insight on how and why this has continued to work.
· Jon Cohen, Co-CEO, Cornerstone
1:40pm MEETING THE FANS WHERE THEY ARE: TICKETING IN THE NEW MUSIC BUSINESS
Not even the sheltered domain of concert promotion and ticket sales is safe from the vagaries of new technologies. New startups now challenge not only the entrenched giants in the field but their whole way of doing business. Trailblazers in the realm of live music will describe the new opportunities for filling venues.
· Tamara Mendelsohn, Director of Marketing, EventBrite
· Andrew Dreskin, CEO, Ticketfly
· Dorrian Porter, CEO, Mozes, Inc.
· Ian Rogers, CEO, Topspin
· Brenden Mulligan, Vice President Strategic Development, Sonicbids
· Moderator Ray Waddell, Executive Director of Content and Programming, Touring and Live Entertainment, Billboard
2:20pm MUSIC LIKE WATER: OLD STREAMS AND NEW
“Internet Radio” may be a technical oxymoron, but that hasn’t stopped it from becoming one of the driving forces of the new music business. These experts in the field will discuss how the industry benefits from the rapid evolution of the new technologies and how you can go with the flow.
· Tim Westergren, Founder & Chief Strategy Officer, Pandora
· Fred Santarpia, GM, Vevo
· Tim Dubois, Vice President and Managing Executive, ASCAP Nashville
· Patrick Sullivan, President/CEO, RightsFlow, Inc.
· Moderator Eric Garland, Founder/CEO, Big Champagne, UltimateChart.com
3:00pm Break Sponsored by Harry Fox Agency
3:15pm DISCOVERY AND DEVELOPMENT IN THE DIGITAL AGE: ART OR SCIENCE?
· Mike Flynn, Sr. Vice President, A&R, Epic Records/Sony Music
· Steve Robertson, Sr. Vice President, A&R, Atlantic Records
· Kevin Williamson, Sr. Vice President, A&R, Warner Bros.
· Justin Eshak, Mick Artists Management
· Jay Harren, A&R, Columbia Records
· Moderator Kent Marcus, KMM, P.C.
3:45pm THE BLOODBATH AND THE BRIGHT SIDE - A LOOK AT TOURING IN 2010
The discussion will cover festivals that went well, tours that didn't, the ticket pricing blame game (is it promoters? agents? bands/managers?) and the bright spots - country music, festivals, electronic music - and what can be learned from them.
· John Peets, Q Prime Management (The Black Keys, Little Big Town, Eric Church)
· Hunter Williams, Agent/GM, The Progressive Global Agency
· Steve Goodgold, Agent, The Windish Agency
· Rod Essig, Agent, Creative Artists Agency
· Moderator Ray Waddell, Executive Director of Content and Programming, Touring and Live Entertainment, Billboard
4:15pm CASE STUDY: DIGITAL MUSIC INNOVATIONS TO MAXIMIZE CUSTOMER VALUE
Warner Music Group CTO Howie Singer offers a omprehensive assessment of consumer buying patterns, and identifies the processes that convert peer-to-peer downloading into the willingness to buy.
· Howie Singer, Sr. Vice President, Strategic Technology & CTO, Warner Music Group
4:30pm ARTIST KEYNOTE INTERVIEW – CALEB FOLLOWILL FROM KINGS OF LEON
4:55pm TOWN HALL
An open discussion of the issues with some of the day's participants, tweet your comments to #nbnsummit.
5:15pm END OF DAYTIME PROGRAMMING
